Introducing the worldâs first TVs with cognitive intelligence
Billions of accurate colors and precise textures
See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sonyâs all-new Cognitive Processor XRâ¢. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors.Â Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
See colors that are natural and beautiful to the human eye. The Cognitive Processor XRâ¢ enables Sony BRAVIA XRâ¢ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR TRILUMINOSâ¢ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural, as seen with the same accuracy as the human eye.
Real life depth with deep blacks and intense brightness
The entertainment you love. With help from Google
Experience real-life depth and detail with the deep blacks and intense brightness of Full Array LED and XR Contrast Booster 5, powered by the Cognitive Processor XRâ¢. By controlling brightness in sections of the screen independently, Full Array LED balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster 5 further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels â no more details overwhelmed by shadow or lost in blown-out highlights.
See 700,000+ movies and TV episodes all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy â just ask Google. Press the Google Assistant button on your remote and just say âfind action moviesâ or âshow me sci-fi adventure TV showsâ to search across your favorite apps.2
Bring the cinematic experience home, enjoy included movies with BRAVIA COREâ¢
Engineered for next-gen gaming
With BRAVIA COREâ¢, enjoy the latest Sony Picture Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included BRAVIA CORE credits to choose from hundreds of latest release movies to redeem. In addition, you are subscribed to an amazing selection of movies to stream anytime and as many times as you like.3Â BRAVIA CORE is the first in the industry to feature Pure Streamâ¢ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.4
Take your gaming to the next level with BRAVIA XR HDMI 2.1 enabled TVs and feel the action all around you with responsive and blur-free picture quality. With 4K/120Hz youâll achieve increased frame rate significantly benefiting high-performance 4K gaming. And, the dedicated BRAVIA Game Mode enables reduced input lag and optimized performance in every frame. Get the ultimate next-gen gaming experience with Sony BRAVIA XR TVs.5
Intelligent motion processing for fast-moving, blur-free scenes
Bring back lost texture and detail, the intelligent way
Watching sports and action-packed movies just got a whole lot better. The Cognitive Processor XRâ¢ with XR Motion Clarityâ¢ cross-analyzes and precisely controls the action in every scene to ensure pictures quality stays smooth, bright, and clear with no blur.
Whatever the content or source, youâll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Powered by the Cognitive Processor XRâ¢, XR 4K Upscaling accesses a vast amount of data, intelligently recreating lost textures and detail for a real-world picture. See the life-like features in peopleâs faces, identify every blade of grass, and marvel in the precise texture of buildings and scenery.6
Sound and picture in perfect harmony
Enjoy immersive and engaging cinematic content as the creator intended
An audio experience that matches how we sense the world. Acoustic Multi-Audioâ¢ includes two sound positioning tweeters on the sides of the TV, elevating the soundstage and enabling sound to follow the action for a truly immersive experience. Hear sound more clearly and accurately in whatever you're watching.
High Dynamic Range (HDR)7Â picture is the way TV was always meant to be watched. Ultra-high resolution and HDR video content combine to bring dazzling detail, color and contrast to everything you watch, while keeping a far wider range of brightness. Dolby Visionâ¢ brings scenes to life with striking highlights, deeper blacks and vibrant colors.8Â IMAX Enhancedâ¢ content brings the immersive entertainment experience into the home and is digitally remastered to provide sharper images and more powerful soundâjust as the creator intended.9Â Netflix Calibrated Mode was specially developed to enjoy Netflix original content and reproduce picture quality as brilliant as the studio evaluation monitor, faithfully reproducing the creator's intent and vision.10Â Whichever format, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience.
Watch what you love, control it with your voice
All your favorite streaming apps in one place
Your TV is now more helpful than ever. Use your voice to find movies, stream apps, play music and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?" Even get answers on screen, control smart home devices, and more. Press the Google Assistant button the remote to get started.2
Sony TVs with Google TV give you access to all your favorite streaming apps in one place. Including Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more. Get access to all your favorite movies and TV shows in a simple, easy to navigate interface and use Google Assistant to quickly find new content to watch.2
Works with AirPlay 2
Mount your Sony TV like a work of art
With Apple AirPlay 2, you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.11
Make the most of your living space. The optional SU-WL855 ultra slim wall-mount bracket is designed to hang select Sony BRAVIAâ¢ OLED and LED TVs flush to the wall, just like any other work of art. Pull out your TV and swivel it left to right to adjust the screen angle for optimal viewing.12
(Available for 55â class, 65â class, 75â class X90J series TVs)